Pricing Page Teardown. Per-company. Cited. Not yet populated.
When the operator audits a B2B SaaS pricing page, the observation gets logged here as a per-company row: tier count · anchor pricing · decoy tier · free-tier strategy · billing cadence · annual discount · primary CTA copy + position. Every row cites the snapshot URL and observation date. The database is empty today — populates as audits ship.
Why this exists
Most CRO content gives you generic pricing-page advice (“use three tiers”, “highlight the middle one”, “anchor with the expensive plan”). What does Linear actually do on its pricing page right now? What’s Stripe’s exact tier count? Does Calendly use a decoy tier or not? How does Notion frame the free tier vs. Plus tier?
The teardown answers those specific questions with snapshot URLs and dates so you can verify yourself. No fabrication. If a company isn’t in the index, that page 404s instead of guessing.
Per-company schema (what each row records)
| Field | What it records |
|---|---|
| company | Brand name (Linear, Stripe, Calendly, …) |
| snapshot_url | Live URL at time of audit |
| observation_date | YYYY-MM-DD when the audit happened |
| tier_count | Number of paid tiers visible (excluding "Contact us") |
| has_free_tier | true | false |
| has_decoy_tier | true | false (a tier deliberately positioned to make the next one look better) |
| anchor_price_eur | The most expensive visible per-month price, EUR-converted |
| cheapest_paid_eur | Entry tier per-month price |
| billing_cadence | monthly | annual_only | both |
| annual_discount_pct | Percent saved with annual billing (if applicable) |
| primary_cta_copy | Exact text on the most prominent CTA button |
| primary_cta_position | above_fold | below_fold | per_tier_card |
| mobile_pricing_layout | side_by_side | stacked | accordion |
| observer_notes | Subjective CRO commentary, marked as such |
Index target
Phase 1 (launch index): 15 B2B SaaS companies — Linear, Notion, Stripe, Vercel, Supabase, Figma, Calendly, Loom, Zapier, Airtable, Pipedrive, Mailchimp, Klaviyo, Webflow, Framer.
Phase 2 (Q3 2026): expand to 50 companies. New audit per week, re-audit existing companies quarterly to catch drift.
Honest current state
Database: 0 / 15 companies indexed.
Crotool launched 2026-05. The teardown index populates as the operator runs audits. Until then, this page documents the schema so you can see what’s coming. Every row that ships will include a snapshot URL + date — go verify it yourself.
Want this applied to YOUR pricing page?
A CROAudit covers pricing-page analysis as part of the standard 8-12 page report. €197, 48-hour turnaround, async only.