5 CRO templates I actually use. €49.
From an A/B testing operator at Mediahuis (Europe’s media giant — 100M+ visitor sessions, hundreds of tests). Same patterns repeat. I packaged them. Editable markdown source so you can adapt for your team. 30-day refund.
Buy on Gumroad — €49 →Want me to apply them? CROAudit €197 →
What’s included
5 PDFs + editable markdown sources. Each template includes decision trees, before/after examples, anecdotes from actual A/B tests at Mediahuis (anonymized), and statistical reasoning where applicable.
Hero Above-the-Fold Optimization
Decision tree for hero clarity by buyer intent. 4 archetypes (Validation / Outcome / Action / Education). Before/after examples. The 7 most-common hero failures. Generated A/B test variants.
Pricing Page Framework
When to use 1 / 3 / 4+ tiers. Anchor-pricing patterns. Per-tier copy framework. The 7 anti-patterns that hurt conversion (some are illegal in EU). 3-tier psychology breakdown.
Signup Friction Audit Worksheet
Field-by-field decision matrix. The 18 most-common signup-flow drop-off patterns ranked by severity. Magic-link vs OAuth vs password decision tree. Email-verification handling done right.
Mobile Checkout 12-Point Checklist
Real-device audit protocol. Core Web Vitals (LCP/CLS/INP) thresholds. The 5 most-common mobile checkout failures. Apple Pay / Google Pay strategy. Industry benchmarks.
A/B Test Hypothesis Worksheet
5W1H hypothesis frame. MDE (Minimum Detectable Effect) calculator. Sample-size + run-time rules. The 8 most-common test failures. 5-criterion winner-declaration rule.
Who this is for
- Solo founders shipping their first SaaS landing page
- Marketing teams running CRO at $1M-50M ARR companies
- Designers + product folks who want a CRO mental model
- Consultants + freelancers who do CRO audits as part of client work
Who this is NOT for
- Beginners who haven’t shipped a product yet (start with the product first)
- Enterprise teams looking for CRO consulting (this is templates, not services)
- People wanting “100 CRO tips” content (5 deep > 100 thin)
Why €49
I considered €19 (matches generic packs) and €99 (matches “course” pricing). €49 sits where premium-but-accessible meets “I’d buy this without thinking.”
If 5 templates from someone with my actual experience at Europe’s biggest media company aren’t worth €49 to you — get a refund within 30 days, no questions, no calls.
License
Personal + commercial use without attribution. Including for client work, in-house tools, internal training. NOT for resale or repackaging into another paid product. NOT for free public distribution without permission.
Enterprise team licensing (50+ team members) — email contact@crotool.com.