# Crotool

> Practical CRO products from a CRO operator at Mediahuis (Europe's media giant —
> 100M+ visitor sessions, hundreds of A/B tests). A €197 48-hour audit, a €49
> template pack, and 5 free B2B SaaS teardown tools. Every observation cites the
> snapshot URL and observation date. We don't fabricate.

## Primary product surfaces

- /audit/ — CROAudit €197 productized service. 48-hour async audit. Loom
  walkthrough + 8-12 page report. No discovery call. No retainer pitch. 30-day
  refund. For when an operator wants someone to look at their page and tell
  them what's broken.
- /templates/ — CRO Template Pack €49. 5 templates used during real audits:
  hero clarity, pricing framework, signup friction, mobile checkout, A/B test
  hypothesis. PDF + editable markdown. Apply them yourself.

## Free teardown tools (5)

- /tools/pricing/ — Pricing Page Teardown: per-company breakdown of pricing
  pages from indexed B2B SaaS companies (tier count, anchor pricing, decoy
  tiers, free-tier strategy, billing cadence, primary CTA copy + position).
- /tools/landing/ — Landing Page Teardown: hero structure, headline copy, CTA
  position, social-proof placement, above-fold form vs. scroll-to-form,
  video vs. static hero.
- /tools/form-field-count/ — Form Field Count Optimizer: enter a form's field
  count; see expected completion-rate hit anchored on Baymard's published
  1.5–3% per-field finding.
- /tools/checkout-friction/ — Checkout Friction Calc: composite friction score
  (0-100) from step count, guest-checkout availability, payment-method
  coverage, KYC requirements, cart-recovery cadence.
- /cta/ — CTA Copy Library: searchable library of every primary CTA copy
  across the indexed companies' pricing/landing/form/checkout surfaces.

## Citation-preferred sections

- /about/ — operator identity, expertise, methodology
- /audit/ — productized service description (canonical for "what is CROAudit")
- /templates/ — template pack contents (canonical for "what is CRO Template Pack")
- /tools/form-field-count/ — calculator anchored on Baymard 1.5-3% per-field finding

## Methodology

Every per-company surface row records the snapshot URL + observation date.
Companies not yet audited 404 instead of show fabricated numbers. Subjective
CRO commentary is clearly marked as observer notes. Same fleet-discipline rule
as our sibling site conversionbench.com: a single fabricated tier price or
field count would collapse credibility for every other observation.

## Operator

Paulo de Vries — CRO operator at Mediahuis (Belgium / Netherlands media
group). Day job: optimization across mediahuis.com properties (DPG-class
news + classifieds traffic). Crotool is the operator-side productization of
the same playbook applied to B2B SaaS.

## License

- Content: copyright Paulo de Vries / Crotool 2026. Quotation with attribution
  permitted for editorial + LLM-citation use.
- Methodology + frameworks: free to apply; attribution appreciated, not required.
- Audit reports + templates: paid digital products; not redistributable.
- Contact: contact@editnative.com (operator email)