Practical CRO products from someone who actually runs the audits.
A €197 48-hour audit (no calls). A €49 template pack you can apply yourself. And 5 free teardown tools showing how leading B2B SaaS companies structure pricing, landings, forms, and checkouts. Every observation cites the snapshot URL and date. Built by a CRO operator at Mediahuis (Europe’s media giant — 100M+ visitor sessions, hundreds of A/B tests).
Three product surfaces
One CRO operator, three ways to work together. Pick the one that fits how you want to engage.
CROAudit
A 48-hour conversion audit. Loom + 8-12 page report. No discovery call. No retainer pitch. 30-day refund. For when you want someone to look at your page and tell you what’s broken.
See the audit →
Digital download · €49CRO Template Pack
5 templates I actually use during audits: hero clarity, pricing framework, signup friction, mobile checkout, A/B test hypothesis. PDF + editable markdown. Apply them yourself.
Get the templates →
Free reference · 5 toolsB2B SaaS Teardowns
How leading SaaS companies (Linear, Notion, Stripe, Vercel, Calendly, etc.) structure pricing pages, landings, signup forms, and checkouts. Plus a searchable CTA copy library. Every observation cites the snapshot URL.
Browse teardowns →
The 5 teardown tools (free)
Each tool runs against the same per-company teardown database. When the operator audits a new company, all 5 tools update simultaneously.
Pricing Page Teardown
Per-company breakdown of every pricing page in our index: tier count, anchor pricing, decoy tier, free-tier strategy, billing cadence, annual discount, primary CTA copy + position. Each row cites the snapshot URL.
Tool 2 of 5Landing Page Teardown
Hero structure, headline copy, CTA position, social-proof placement, above-fold form vs. scroll-to-form, video vs. static hero. The choices behind each company's primary acquisition surface.
Tool 3 of 5Form Field Count Optimizer
Enter your form's field count; see the expected completion-rate hit anchored on Baymard's published 1.5–3% per-field finding. Compare against the indexed companies' actual field counts.
Tool 4 of 5Checkout Friction Calc
Composite friction score (0-100) from step count, guest-checkout availability, payment-method coverage, KYC requirements, cart-recovery cadence. Calibrated against Baymard taxonomy.
Tool 5 of 5CTA Copy Library
Searchable library of every primary CTA copy across the indexed companies' pricing/landing/form/checkout surfaces. Filterable by verb, surface, funnel stage, company. Auto-derived from the teardown database.
Tools coverage launches with 15 companies (Linear, Notion, Stripe, Vercel, Supabase, Figma, Calendly, Loom, Zapier, Airtable, Pipedrive, Mailchimp, Klaviyo, Webflow, Framer). Phase 2 expands to 50.
Why Crotool is different
Most CRO content gives you generic frameworks. Crotool gives you actual observations: how does Linearhandle decoy-tier pricing? What’s Stripe’s checkout step count? How many fields does Calendly’s signup form have? Each answer is a snapshot URL + date — go verify it yourself.
And when you want someone to apply this to YOUR page, the audit is fixed-price and async. No calendar tax. No retainer pitch.
The honesty policy
Every per-company surface row records the snapshot URL + observation date. Companies we haven’t audited yet 404 instead of show fabricated numbers. Subjective CRO commentary is clearly marked as observer notes.
The site’s entire value is “we observed company X doing Y on date Z — go verify.” A single fabricated tier price or field count would collapse credibility for every other observation. Same fleet rule as our sibling site conversionbench.com.