Landing Page Teardown. Hero structure to social proof. Cited. Not yet populated.
The choices behind each company’s primary acquisition surface: hero structure · headline copy · CTA position · social-proof placement · above-fold form vs. scroll-to-form · video vs. static hero. Per-company. Each row cites the snapshot URL and observation date. Database empty today — populates as audits ship.
Why landing pages need a teardown index
Most landing-page advice is generic: “benefit-focused headline”, “social proof above the fold”, “single primary CTA”. What does Vercel’s actual headline say in May 2026? How many CTAs does Linear ship above the fold? Does Notion still use a video hero or has it switched? Does Stripe lead with a customer logo strip or a feature stat?
Landing-page teardowns answer those specifics. Snapshot + date so you can verify. No fabrication. Companies not yet audited 404.
Per-company schema
| Field | What it records |
|---|---|
| company | Brand name |
| snapshot_url | Live homepage URL at audit time |
| observation_date | YYYY-MM-DD |
| hero_headline | Exact H1 text |
| hero_subheadline | Exact subhead text |
| hero_visual | video | static_image | screenshot | illustration | none |
| hero_cta_count | Number of CTA buttons in hero region |
| primary_cta_copy | Exact text on most prominent CTA |
| primary_cta_position | top_right_nav | hero_left | hero_right | hero_center |
| secondary_cta_copy | If a secondary CTA exists in hero |
| social_proof_position | logo_strip_above | logo_strip_below | testimonial_above | none |
| social_proof_count | Number of customer logos / testimonials shown |
| form_position | in_hero | scroll_to | nav_only | none |
| mobile_hero_layout | matches_desktop | simplified | image_first | text_first |
| observer_notes | Subjective CRO commentary, marked as such |
Honest current state
Database: 0 / 15 companies indexed.
Crotool launched 2026-05. The teardown index populates as audits ship. Phase 1 target: 15 B2B SaaS companies (Linear, Notion, Stripe, Vercel, Supabase, Figma, Calendly, Loom, Zapier, Airtable, Pipedrive, Mailchimp, Klaviyo, Webflow, Framer). Phase 2: expand to 50.
Want this applied to YOUR landing page?
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