One CRO operator, three product surfaces, every observation cited.
Crotool is a productized version of the conversion-rate optimization practice I run at Mediahuis — the Belgian/Dutch media group that operates news + classifieds properties with 100M+ annual visitor sessions across mediahuis.com and sister brands. Hundreds of A/B tests per year, real revenue per pixel, and the only product experience that compounds: clarity over clever.
What I do at Mediahuis
Day job: optimization across mediahuis.com properties — paywall design, registration funnel, recurring-revenue retention, classifieds checkout. Big traffic, real money, hard constraints (regulators, journalist editorial, consumer trust). When you can measure $0.10 of CTR change per session × millions of sessions, your priors get calibrated fast.
Crotool is the operator-side productization of that same playbook applied to B2B SaaS. Different scale (single-product founders, not 100M-session media), same principles (measure before claim, unique observation per page, no fabricated data).
How Crotool products work
- CROAudit (€197). 48-hour productized service. You send a URL, optional dataset access, optional brief. I deliver a Loom walkthrough + 8-12 page report with prioritized fixes. No discovery call. No retainer pitch. 30-day refund.
- CRO Template Pack (€49). 5 templates from real audits. PDF + editable markdown. Apply them yourself.
- 5 Free Teardown Tools.Per-company breakdowns of pricing pages, landings, forms, checkouts. Each row cites the snapshot URL + observation date. Companies I haven’t audited yet 404 — I don’t fabricate.
The honesty policy
The fleet rule (shared with sibling site conversionbench.com): a single fabricated tier price or field count would collapse credibility for every other observation. Every per-company surface row records the snapshot URL + observation date. Subjective CRO commentary is marked as observer notes, not as facts.
When you see a number on Crotool, you can verify it yourself. That’s the entire moat.
Get in touch
Email: contact@editnative.com
The fastest way to start: buy a CROAudit. €197, 48-hour turnaround, 30-day refund.